When it comes down to choosing the perfect domain for your website, there are a few important factors that will come into play with helping you keep traffic coming to your site. Here I’m going to discuss some of these factors in detail and explain each one, so sit tight and have yourself a good read!
While your sitting down planning out your site and you have the perfect niche you want to create your site in and the perfect ideas to make your site amusing, you have to think carefully when it comes to the name and the domain. Choose as short of a domain as possible, but easy to remember for your viewers.
Pick a keyword that describes your site and play around with different terms to make it work and be easily remembered. I’ll use one of my own projects as an example, TalkDeveloping. The site is a community and discussion board for developers of programming / coding and design talents, with that being said the site is obviously about developing and the users talk with one another of the subjects, so TalkDeveloping makes perfect sense and is the best route to go for the site. Another example would be Good Tutorials. The domain is good-tutorials.com and matches the site perfectly. Why? It has the main aspect of the site in the domain (tutorials) and is very easy to remember. It makes perfect sense for this domain as it’s a large tutorial listing site where you can list your tutorials free of charge and get great traffic in return.
You want your name to be as unique as possible. One of the obvious ways to find out is when you’re doing the domain search it’ll list if it’s taken of available. If it’s not you’re best bet is choosing a different name and branding it as your own to go with your project.
Another large factor in careful domain choosing is the all great search engines. If your domain is descriptive and short, the search engines will love it and visit your site numerous times which will increase the likeliness of your content going higher to the top of popular search terms for content you may have on your site, and at the same time could increase your sites PageRank (common with Google).
Take all of what I said into consideration and choosing your next project domain should be a great pay-off in the end, and remember to always think of the user. Will the user easily remember my domain? Will the search engines pick up on it?
